Making friends; the one-sided kind.
Sometimes you make friends, sometimes you have to pay for friends. Google puts most of its SERP stock in how many incoming links go to your website. It pays to have friends in this situation. Google relies heavily on how many "votes of confidence" via incoming, one-way links to a website when determining SERPs. Get one-way, relevant, incoming links to your website and your SERP will start to improve. It is the one fundamentally important thing an owner, director of marketing can do on their own for their website's SERP performance.
"Content is King!"
Essentially, the rally cry of SEO consultants and search engine gurus. Content, words, ideas, original, fresh all appeal immensely to Google, Yahoo and now Bing search engine crawlers. The more relevant and fresh your content is, the more Google, Yahoo and MSN want to promote your website through the SERPs (Search Engine Results Page or Position). See Page Rank explained.
Adwords or PPC can be your ally...really!
If there is a competitive keyword phrase that you just can seem to get anywhere near the first page results - use Adwords or Pay per click campaigns. If you want to sell more of something particular - use Adwords. If you draft one ad for one keyword phrase - you can save money than if you draft one ad for 100 keyword phrases.
SEO Packages & Pricing
Napa Web Consultants offers several standard packages for SEO consulting. Please note that we always provide a custom proposal based on your business' online marketing needs.
We have broken-out our packages to serve four different types of websites:
LOCAL: These businesses offer their services to local customers within a 20-mile or 20 minute drivetime (inside one town) - Packaged @ $950
STANDARD: These businesses offer their services to local customers meaning inside one county-wide area and have more competition online - Base Package @ $1,500
REGIONAL: Businesses who offer their services to customers within fair drive-time e.g., "bay area", "tri-county area", etc. - Base Package @ $1,750 + quarterly updates
DESTINATION: Business selling/promoting their services for a specific destination to potential customers nationally and all over the world - Base Package @ $1,950 + monthly updates.
NATIONAL: Businesses selling products or services online to any potential customer in the U.S., Canada or other English-speaking international customers - Base Package @ $2,750 + monthly updates
Click here to set up a free phone consultation.
Comprehensive Online Marketing Strategy Development Consulting [$150/hour]:
- Branding & Keyword Phrase balancing
- Sales and Leads conversions strategies
- Shopping Cart Optimization
- Total Traffic Analysis
- Conversions-Traffic Analysis
- Website Design Liaison
- Online Advertising and Associations
- Copywriting fresh content
- Blog and/or other Social Media strategy and set up
Napa Web Consultants offers best practices reviews and updates for their clients' websites. Reviews/Updates are charged at $150 each and are available either monthly or quarterly.
We accept all major credit cards.
